arc
Find Your arc
Your transformation starts here.
Transform your body and mindset with ARC's proven system — a powerful blend of motivation, science, and strategy.
From a young age, Alex battled low confidence and poor self-image — constantly chasing change without understanding balance. At 20, he lost 40kg, but despite the transformation, he felt unfulfilled. That experience sparked a deeper pursuit of performance, health, and purpose.
Alex devoted years to mastering the science of training, nutrition, and mindset, learning what it truly takes to build a body — and life — that lasts. Leaving a career in accounting, committed fully to coaching, helping thousands achieve lasting transformation.
Today, my mission is to empower driven individuals to reach peak physical condition while maintaining balance, clarity, and confidence in every part of their lives.
Client Progress
Success Stories
Working with Alex has been a game-changer. His online coaching gave me clear structure, weekly accountability, and training that actually fits my lifestyle. I’ve dropped body fat, built muscle, and for the first time I genuinely feel in control of my fitness.
Carl Lowes
Alex isn’t just a PT — he’s a proper coach. His feedback on my form, his weekly check-ins, and the way he explains everything made the whole process feel effortless. I hit goals I’d been chasing for years, and I’m still going.
Micheal Steele
I used to get stressed trying to follow random workouts online. Alex’s coaching removed all the guesswork. He tailored my plan perfectly, kept me consistent, and helped me get leaner and stronger in less than 12 weeks. Best investment I’ve made in myself.
Mohammed Shah
ARC 3-Phase Approach to Physique Transformation
Phase 1: Prime / Fat Loss
The foundation of lasting transformation begins here. In this phase, we focus on optimizing your body for muscle growth by reducing body fat, improving insulin sensitivity, enhancing metabolic function, and establishing consistent routines. The goal is to create an athletic, lean physique while laying the groundwork for long-term progress and sustainability.
Phase 2: Reverse
Many people reach their goal weight and assume the job is done — but true success comes from maintaining it. The Reverse Phase is designed to solidify your results and make them sustainable. Here, we strategically increase your food intake to support performance and recovery while maintaining your lean condition. The focus is on rebuilding metabolism, improving energy, and eliminating the cycle of restrictive dieting so you can stay in great shape year-round.
Phase 3: Build
Transformation doesn’t end when the diet does — it evolves. In the Build Phase, we shift our focus toward continued progress and performance. Whether your goals are to gain muscle, improve strength, or enhance overall athleticism, this phase ensures you’re constantly challenged and moving forward. It’s about striving for continual improvement — becoming stronger, more capable, and the best version of yourself both physically and mentally.
What do we offer?
Core - tailored training and nutritional plans delivered via our world class application, with whatsapp support and weekly video feedback
Pro - for those who want to take their training more serious, monthly 1-1 progress calls, 24/7 whatsapp support and training video analysis.
Group Coaching - Across the programme, you’ll work through the ARC transformation phases with expert coaching, live check-ins, educational workshops, and access to a private community built around excellence, discipline, and sustainable progress.
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